Branding, Marketing Strategy, Video Production

The Client

The Jerusalem Foundation, established in 1966, is a nonprofit organization dedicated to developing social, cultural and beautification projects throughout Jerusalem, Israel.

The Project

To bring a fresh perspective to The Jerusalem Foundation Projects
in honor of the Foundation’s 50th Anniversary.

The Process

A fresh approach was needed In order to pique the interest of a younger audience. A series of short comic clips with two animated characters was our answer. The two friends showed up in unexpected places – all sites, monuments and projects the Jerusalem Foundation had been involved with – where chaos and hilarity ensued.

The Result

The videos became an instant hit with younger audiences. The two comic characters proved to be such a success that we went on to produce short movies which debuted at The Jerusalem Foundation’s Gala celebration honoring the foundation’s 50 years of contribution to the city and its people.